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Retail sales

If you haven't already paid WET on wine or have repackaged bulk wine, you need to pay WET when it is sold by retail.

Last updated 18 March 2025

When WET applies to retail sales

WET usually doesn't apply to retail sales. However, you generally have to pay WET on a retail sale if there hasn't already been a wholesale sale where WET was payable. Examples can include:

  • you're a wine producer who makes retail sales
  • you bottle bulk wine and make retail sales of it
  • you're a wholesaler who also makes retail sales and you bought the wine under quote.

Definition of retail sales

Retail sales are sales made directly to the consumer and include:

  • sales through the internet (including internet auctions)
  • mail order
  • wine clubs
  • cellar doors
  • bottle shops
  • hotels
  • restaurants and cafes.

Re-packaging wine for retail sale

If you purchase bulk wine at a price that includes WET, and then repackage the wine for retail sale, you'll be liable for WET.

Where you become liable for WET on the sale of the re-packaged wine, you can claim a credit for any WET you paid on the bulk wine you purchased.

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