Electrical and electronic product retailing

Businesses in this industry

Businesses in this industry sell electrical and electronic goods, generally to households, home office and small business customers. These products include:

• household appliances
• audio and visual products
• portable electronics
• electrical and gas cooking appliances
• electrical, oil and gas heating products
• barbecues
• air conditioners
• information technology
• telecommunications and navigation products
• electrical products.

What are performance benchmarks

Performance benchmarks use information reported on tax returns for the 2021–22 financial year and are updated each year. This is the most current data.

The benchmarks show ranges of business income to business expenses. Use these benchmarks to compare your performance against similar businesses.

Key benchmark range

Cost of sales to turnover is the key benchmark range for this industry. It is the most accurate when predicting business turnover. If you don't report cost of sales, or only report a small amount, use total expenses to turnover as your key benchmark range instead.

You should fall within the key benchmark range for your annual turnover. If you fall outside the range for your industry, your business may have room to improve.

Check that you have reported all income and accounted for any trading stock used for private purposes. Some businesses can use accepted amounts as estimates for the value of trading stock used for private purposes.

2021–22 benchmarks

Key benchmarks for 2021–22

Annual turnover range	$65,000 – $750,000	$750,001 – $2,000,000	More than $2,000,000
'Cost of sales' divided by 'Annual turnover'	48% to 63%	55% to 68%	62% to 73%
Average cost of sales	55%	61%	67%
'Total expenses' divided by 'Annual turnover'	72% to 86%	84% to 93%	88% to 95%
Average total expenses	79%	88%	91%

Other benchmarks

Not all expenses are reported by every business. Only use this information as a guide if it applies to your business.

Other benchmarks for 2021–22

Annual turnover range	$65,000 – $750,000	$750,001 – $2,000,000	More than $2,000,000
Rent/turnover	5% to 10%	3% to 6%	2% to 3%
Motor vehicle expenses/turnover	2% to 4%	1% to 2%	0% to1%

For benchmarks for previous years, see Small business benchmarksExternal Link.