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Cumpston Sarjeant review Appendix A

Turnover ranges from the Review of statistical methodology used in producing small business benchmarks.

Published 17 March 2025

Using Appendix A

This is taken from the Review of Statistical Methodology used in producing Small Business Benchmarks. It was undertaken by David Heath, Director of Cumpston Sarjeant Pty Ltd and Fellow of the Institute of Actuaries of Australia and delivered to us on 30th September 2013.

Entertainment media retailing

Confirmation of calculations, published on Small Business Benchmark website.

Entertainment media retailing – key ratio population counts

Counts

Low

Medium

High

Total expenses

142

85

51

Cost of sales

152

113

69

Entertainment media retailing – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $65,000–$350,000

Annual turnover range $350,000–$1,000,000

Annual turnover range more than $1,000,000

Income tax return – Cost of sales to turnover

41% – 59%

42% – 62%

55% – 65%

Income tax return – Average cost of sales

50%

52%

59%

Income tax return – Total expenses to turnover

72%–85%

86%–94%

90%–94%

Income tax return – Average total expenses

79%

90%

92%

Alternative calculations, with varied annual turnover ranges

Entertainment media retailing – key ratio population counts

Counts

Low

Medium

High

Total expenses

154

86

62

Cost of sales

157

114

83

Entertainment media retailing – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $50,000–$300,000

Annual turnover range $300,000–$900,000

Annual turnover range more than $900,000

Income tax return – Cost of sales to turnover

40%–59%

44%–62%

52%–65%

Income tax return – Average cost of sales

49%

53%

58%

Income tax return –Total expenses to turnover

70%–82%

84%–94%

89%–94%

Income tax return – Average total expenses

76%

89%

92%

Ice cream retailing

Confirmation of calculations, published on Small Business Benchmark website.

Ice cream retailing – key ratio population counts

Counts

Low

Medium

High

Total expenses

65

148

53

Cost of sales

113

177

64

Ice cream retailing – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $65,000–$250,000

Annual turnover range $250,000–$600,000

Annual turnover range more than $600,000

Income tax return – Cost of sales to turnover

30%–39%

30%–34%

30%–32%

Income tax return – Average cost of sales

34%

32%

31%

Income tax return – Total expenses to turnover

80%–85%

86%–92%

84%–93%

Income tax return – Average total expenses

82%

89%

89%

Alternative calculations, with varied annual turnover ranges

Ice cream retailing – key ratio population counts

Counts

Low

Medium

High

Total expenses

57

148

75

Cost of sales

103

179

93

Ice cream retailing – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $50,000–$200,000

Annual turnover range $200,000–$500,000

Annual turnover range more than $500,000

Income tax return – Cost of sales to turnover

29%–40%

30%–35%

29%–32%

Income tax return – Average cost of sales

34%

33%

31%

Total expenses to turnover

77%–83%

84%–91%

86%–93%

Average Total expenses

78%

87%

90%

Beauty Services

Confirmation of calculations, published on Small Business Benchmark website.

Beauty services – key ratio population counts

Counts

Low

Medium

High

Total expenses

1,160

516

355

Cost of sales

1,002

559

376

Beauty services – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $65,000–$200,000

Annual turnover range $200,000–$400,000

Annual turnover range more than $400,000

Income tax return – Cost of sales to turnover

17%–25%

17%–24%

18%–24%

Income tax return – Average cost of sales

21%

21%

21%

Total expenses to turnover

68%–82%

79%–87%

83%–92%

Average Total expenses

75%

83%

87%

Alternative calculations, with varied annual turnover ranges

Beauty services – key ratio population counts

Counts

Low

Medium

High

Total expenses

1,231

878

244

Cost of sales

985

926

256

Beauty services – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $50,000–$150,000

Annual turnover range $150,000–$500,000

Annual turnover range more than $500,000

Income tax return – Cost of sales to turnover

16%–25%

17%–23%

18%–25%

Income tax return – Average cost of sales

21%

20%

21%

Total expenses to turnover

64%–79%

79%–87%

83%–92%

Average Total expenses

72%

83%

87%

Sports, camping and fishing retailing

Confirmation of calculations, published on Small Business Benchmark website.

Sports, camping and fishing retailing – key ratio population counts

Counts

Low

Medium

High

Total expenses

379

721

675

Cost of sales

447

869

827

Sports, camping and fishing retailing – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $65,000–$250,000

Annual turnover range $250,000–$750,000

Annual turnover range more than $750,000

Income tax return – Cost of sales to turnover

54%–65%

56%–65%

60%–65%

Income tax return – Average cost of sales

59%

60%

62%

Total expenses to turnover

78%–88%

84%–91%

89%–94%

Average Total expenses

83%

87%

91%

Alternative calculations, with varied annual turnover ranges

Sports, camping and fishing retailing – key ratio population counts

Counts

Low

Medium

High

Total expenses

706

548

568

Cost of sales

829

664

697

Sports, camping and fishing retailing – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $50,000–$400,000

Annual turnover range $400,000–$900,000

Annual turnover range more than $900,000

Income tax return – Cost of sales to turnover

54%–65%

57%–65%

59%–65%

Income tax return – Average cost of sales

60%

61%

62%

Total expenses to turnover

80%–89%

85%–92%

89%–94%

Average Total expenses

84%

89%

91%

Electrical services

Confirmation of calculations, published on Small Business Benchmark website.

Electrical services – key ratio population counts

Counts

Low

Medium

High

Total expenses

7,957

3,787

3,094

Electrical services – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $50,000–$200,000

Annual turnover range $200,000–$500,000

Annual turnover range More than $500,000

Income tax return – total expenses to turnover

54%–69%

65%–79%

78%–88%

Income tax return – average total expenses

61%

72%

83%

Alternative calculations, with varied annual turnover ranges

Electrical services – key ratio population counts

Counts

Low

Medium

High

Total expenses

9,930

2,717

2,191

Electrical services – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $50,000–$300,000

Annual turnover range $300,000–$700,000

Annual turnover range more than $700,000

Income tax return total expenses to turnover

55%–70%

70%–83%

80%–89%

Income tax return average total expenses

63%

76%

85%

Plumbing services

Confirmation of calculations, published on Small Business Benchmark website.

Plumbing services – key ratio population counts

Counts

Low

Medium

High

Total expenses

5,745

5,521

2,114

Plumbing services – key benchmark ratios and turnover ranges

Key benchmark ratio Annual turnover range

Annual turnover range $50,000–$150,000

Annual turnover range $150,000–$600,000

Annual turnover range more than $600,000

Income tax return – Total expenses to turnover

50%–67%

66%–79%

79%–89%

Average total expenses

59%

72%

84%

Alternative calculations, with varied annual turnover ranges

Plumbing services – key ratio population counts

Counts

Low

Medium

High

Total expenses

7,287

3,529

2,564

Plumbing services – key benchmark ratios and turnover ranges

Key benchmark ratio

Annual turnover range $50,000–$200,000

Annual turnover range $200,000–$500,000

Annual turnover range More than $500,000

Income tax return total expenses to turnover

53%–69%

68%–79%

78%–88%

Income tax return average total expenses

61%

74%

83%

QC103953